London’s Mayfair is bursting with some of the world’s best examples of lighting and interior design, so we were delighted to work on DKNY’s three-storey flagship store in prime position on Bond Street. Our aim was to both raise the standard and set the space apart from its competitors through innovative, energy-efficient and unique lighting styles. We’re proud of what we achieved.
Passers-by can’t help but notice the store, thanks to an illuminated wrap that traces the perimeter of the huge front window, as well as a 20-metre backlit panoramic of New York (the “NY” of DKNY).
Inside, we bucked the trend for high-contrast light levels and instead opted for softer, more ambient illumination. Oversized luminaires were placed on suspended tracks – which kept to the loft-style feel and threw focus on the merchandise.
The architectural lighting design scheme consists entirely of LED products – and it’s one of the first high-end retail stores on Bond Street to do so. For DKNY this means a 50% annual energy saving compared to the original lighting system, and an assurance that the design will exceed the ten-year lifetime required in the brief.
Photography © Chris Gascoigne
— Paul Nulty
